Every number on this page is a result from our HVAC work, attributed to a named client with a live website you can visit. None of them are plumbing supply results, and we won't present them as if they were. What they do show is how the methods a plumbing supplier needs, such as large catalogue structures, category search and lead economics, have performed in a closely related trade.
- 2,000+ programmatic pages
BoilerPart.ca
- 180% organic traffic growth
Result from our HVAC work
- 300% ROI
CombiBoiler.ca
- 300+ monthly leads
- 500+ page-1 rankings for combi-boiler keywords
Result from our HVAC work
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
Result from our HVAC work
- 500+ leads
HVACDeal.ca
- 12:1 ROI
Result from our HVAC work
All case studies on HVAC.Agency
BoilerPart.ca: the catalogue model
BoilerPart.ca is a heating parts site built on 2,000+ programmatic pages, and it recorded 180% organic traffic growth.
What it shows: a large parts catalogue can be organised into thousands of useful pages without collapsing into thin content, provided the structure is planned and each page answers a real search.
What transfers to a plumbing supplier: almost all of the method. A PVF, drainage or water heater catalogue has the same problem: many similar products, each searched for by size, type or part number. The approach behind our catalogue content service comes directly from this kind of work.
What doesn't transfer automatically: the categories and search demand. Plumbing products have their own vocabulary, and a Canadian plumbing catalogue has to be mapped from scratch.
CombiBoiler.ca: one category, real demand
Three numbers describe CombiBoiler.ca: 300% ROI, 300+ monthly leads, and 500+ page-1 rankings for combi-boiler keywords, all from a site devoted to a single heating product.
What it shows: a single product category can support a lot of search demand when it is covered thoroughly, from basic explainers to specific model and sizing questions.
What transfers: the idea that one well-chosen category can pay for a whole program. For a plumbing supplier that might be tankless water heaters, backwater valves or a hydronic line where you have depth that competitors don't.
What doesn't: the lead type. CombiBoiler.ca's leads are homeowner and installation enquiries; a supplier's targets are trade accounts and orders, which are measured differently.
HeatLand: content at scale
Over its program, HeatLand put 850+ SEO articles live, and its leads rose 300% in 6 months.
What it shows: a steady, disciplined publishing program builds search visibility across many questions at once.
What transfers: the discipline. A supplier that publishes useful "which one do I need?" explainers, seasonal guides and rebate explainers every month builds an asset plumbers return to. Our seasonal campaigns often use this kind of content.
What doesn't: volume for its own sake. A plumbing supplier rarely needs hundreds of articles; it needs the right fifty.
HVACDeal.ca: lead economics
HVACDeal.ca produced 500+ leads at a 12:1 ROI.
What it shows: when lead cost and lead value are tracked properly, a program can be judged on return rather than activity.
What transfers: the habit of measuring return. For a supplier, the equivalent is gross profit from new and growing accounts against marketing cost, which is the approach in our share-of-wallet guide.
What we'd measure for a plumbing supplier instead
Leads and traffic made sense for those HVAC sites. For a supplier, we'd swap in business measures: new active trade accounts, share of wallet with top accounts, showroom selections converted to orders, and project quotes followed up and won. Those are the numbers in our reports, and the services overview explains which one fits each door.
Reading these results honestly
When you look at any agency's results, including ours, ask three questions:
- Is the client named and the site live? Ours are. Anonymous results can't be checked.
- Is the result in your industry? Ours are HVAC. We say so.
- What would have to be true for this to work for me? For a plumbing supplier, the answer is usually a well-organised catalogue, accurate branch information and a clear definition of an account or order.
More HVAC case studies are published at hvac.agency/case-studies. To talk about what might transfer to your business, see about us or call, text or email.
Frequently asked questions
Why don't you show plumbing supplier results?
Because we don't have published ones yet, and inventing or borrowing them would be dishonest. We show results from our HVAC work, label them clearly and explain which parts of the method carry over.
Will we get the same numbers?
No one can promise that. These results came from specific businesses, markets and budgets. They show what the methods can do, not what any new client will get.
Where can we see more case studies?
The full set of HVAC case studies is published on hvac.agency/case-studies. Each one names the client and links the live site so you can look for yourself.