Plumbing suppliers tend to ask sharper questions than most clients, because they have usually been pitched by agencies that didn't understand the business. Here are the ones we hear most, with the short answers above and some extra context below.
Frequently asked questions
How much does it cost?
Plans start at $1,999 a month on month-to-month terms or $1,499 a month on annual billing, plus GST/HST for your province (GST and QST in Quebec). Ad spend is separate and paid directly to the platforms. The pricing page lists all three plans.
Is there a long-term contract?
No. You can walk away from any plan by giving 30 days' notice. Annual billing lowers the rate for suppliers who want it, but nobody is pushed into it.
How long before we see results?
Branch listing fixes and account-opening pages can produce enquiries within weeks. Catalogue search visibility usually builds over several months, and share of wallet should be judged quarter by quarter. Project desk results can take a year because tender cycles are long.
We tried an agency before and got nothing. Why would this be different?
The usual cause is that the agency measured clicks and traffic rather than accounts and orders, or marketed to homeowners when your buyers are plumbers. We agree on business measures before any work starts, and if those don't move, you can leave on 30 days' notice.
Who owns the website, ad accounts and content?
You do. Your website, domain, ad accounts, Google Business Profiles, analytics, content and data all belong to your business. If you leave, everything stays with you.
Can you promise results?
No. Nobody can honestly promise rankings, leads or new accounts in advance. What we commit to is a clear plan, honest reporting and changes when something isn't working.
What do your reports show?
The measures we agreed at the start, such as new active accounts, share-of-wallet estimates, showroom selections converted or quotes followed up, plus campaign cost and traffic for context. Reports are written in plain language.
Do you sell plumbing products or do plumbing work?
No. We are not a contractor and not a distributor. We never install, repair, service, stock or sell anything. We only market and advise plumbing suppliers.
Can you send emails and texts to our plumber accounts?
Yes, where those accounts have consented. Canada's anti-spam law requires consent you can prove, clear sender identification and a working way to opt out. We help you collect consent at the counter and at account opening.
Do you work with manufacturers and agency reps, or only wholesalers?
Both. Wholesalers and supply houses usually start with account growth or showroom work, while manufacturers and reps tend to focus on catalogue content and getting specified on projects.
Can you handle French for our Quebec branches?
We plan bilingual sites and campaigns from the start, because websites and advertising aimed at Quebec customers must be available in French. A fluent French speaker who knows the trade should approve the final wording.
Will marketing to homeowners upset the plumbers who buy from us?
Not if it is done properly. Showroom campaigns should send every homeowner back to their installing plumber with your quote attached, so the plumber gains a customer rather than losing one.
Do you have results from plumbing suppliers?
Not published ones yet. Our case studies are results from our HVAC work, named and linked, and the results page explains what transfers to plumbing supply and what doesn't.
Before you start
Most owners and sales managers want three things settled before anything else: what it costs, whether they're locked in, and who owns the work. The short version is that plans start at $1,999 a month, there's no long-term contract, and everything we build belongs to you. The pricing page has the full table and explains what drives cost for a supplier with several branches or doors.
It also helps to know what we won't do. We won't promise rankings or account numbers, and we won't measure success by website traffic alone. We will write down the targets and how they are counted before work starts.
Working together
A typical engagement starts with your numbers: gross profit by counter, project desk and showroom, plus whatever you know about share of wallet with your top accounts. Then we talk to the people who serve plumbers every day, because counter staff and reps know which questions and frustrations matter.
From there we pick one door to fix first. The services overview explains how we choose between account growth, catalogue content, showroom marketing, project desk marketing and seasonal campaigns.
Messaging, consent and the rules
Suppliers often want to send reorder reminders and seasonal offers to plumber accounts. That works well, but only with consent. Under Canada's anti-spam law, commercial texts and emails need consent you can prove, clear identification of the sender and a working way to opt out. We build consent into account opening and counter routines so your list grows legitimately.
Pricing in ads also has rules. If an advertised package price leaves out mandatory charges, the Competition Bureau may treat it as misleading. We keep advertised prices complete.
Results and expectations
Our published case studies are results from our HVAC work, each named and linked so you can check them. The results page explains what carries over to plumbing supply, such as large catalogue structures and category search, and what doesn't.
Timelines vary by service. Listings and account-opening fixes move quickly; catalogue content and share of wallet take months; project desk work can take a year to show in won tenders. We report leading measures in between, so you can see whether things are moving in the right direction.
Questions about scope
Suppliers often ask whether we can take on everything at once: website, catalogue, showroom, project desk, seasonal campaigns and reporting. We can work across all of them, but we rarely recommend starting that way. Trying to fix every door in the first month spreads attention thin and makes it hard to tell what worked.
A more useful start is one door, one target and one quarter. If your counter is the core of the business, that might be share of wallet with your top 30 accounts. If you run a busy showroom, it might be the selection-to-order rate. Once the first target is moving, adding a second door is straightforward.
Manufacturers and agency reps ask a related question: do they need to work through their distributors? Not necessarily. Catalogue content and specification marketing can be run by the manufacturer directly, while still sending plumbers to the distributors that stock the line. That keeps the channel intact.
Questions about your team
We work alongside your people, not around them. Counter staff, reps, showroom consultants and project estimators know the plumbers better than any marketer, so we interview them early and check technical content with them before it goes live. Marketing that ignores the counter usually promises things the counter can't deliver.
Still have a question?
Call, text or email. You'll reach a senior strategist rather than a sales team. The contact page explains what to include in your message so the first conversation is useful.
Sources
- CRTC: Canada's Anti-Spam Legislation FAQ (2026-10-22)
- Competition Bureau Canada: Drip pricing (2026-10-22)